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The 
of Mediheal
Beyond the Mask
In 10 years, MEDIHEAL grew from a novel concept to a fully-established global beauty brand in its pursuit of one goal: to create affordable everyday sheet masks that easily treat all your skincare needs at once. Here’s how we did it.
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ROOTED IN SOCIAL RESPONSIBILITY
Inheriting the management philosophy of Imsoon Yoo, 1969 founder of L&P predecessor Wangsang Chemicals, L&P Cosmetic representative Ohsub Kwon has worked diligently to fulfill his corporate social responsibility. Headquartered in Gangseo-gu, MEDIHEAL has continuously created job opportunities and supported local rural development activities. Aiming to invest corporate profit back into society, Kwon created the MEDIHEAL Foundation, donating 14.4 billion won to his alma mater, Korea University.
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A REVOLUTIONARY IDEA
At its inception, MEDIHEAL’s choice to focus on sheet masks was unusual. The 2009 skincare market saw masks as a novelty, typically using them as nothing more than promotional gifts. MEDIHEAL saw it differently, however. The brand paid attention to modern women’s busy lifestyles and realized that people were looking for a routine that was quick, easy, and effective — and masks fit the bill. As they set to work creating a collection which could fulfill all skincare needs, MEDIHEAL redefined the sheet mask as a versatile, professional, and advanced treatment solution.
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DEDICATED TO INNOVATION
Over the last 10 years, MEDIHEAL has conducted lengthy study to develop over 250 unique sheet masks in a range of cutting-edge formulas and materials. Many of these became the first of their kind in Korea, including a black mask made with real Bintochan charcoal powder, an acupressure mask designed to stimulate facial acupoints, a never-before-seen 3D ampoule mask that offers effortless application, and a two-step mask treatment with innovative packaging that’s registered as a utility model.
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CLEANER MANUFACTURING
MEDIHEAL’s dedication to creating high-quality skincare doesn’t end with its formulas. Because manufacturing serums, sheet materials, and packaging is a complex and delicate process, a scientific facility is essential to creating safe, consistent products. Thus, MEDIHEAL introduced Korea’s very first automated facility system. Advanced technology keeps products contaminant-free by sterilizing machinery every 8 hours, regulates temperature to maintain the efficacy of active ingredients, and runs 8 different tests to identify and remove 100% of defective products. By minimizing human error, MEDIHEAL makes sure its masks are always clean, safe, and consistent.
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SCIENCE-BASED SKINCARE
MEDIHEAL takes a scientific approach to beauty, working with top dermatologists, scientists, and aestheticians to create highly effective all-in-one skin solutions. In 2017, it opened an R&D center to conduct independent research and development, pioneering groundbreaking mask technology and formulas which place MEDIHEAL firmly on the leading edge of skincare. The company will be expanding even further in late 2019 with the launch of their MEDIHEAL Beauty Science Center.
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GLOBAL PARTNERSHIP
MEDIHEAL proudly takes an active part in global sports. For the first time as a Korean beauty brand, L&P Cosmetic sponsored the ‘LPGA MEDIHEAL Championship’ at the Lake Merced Golf Club in San Francisco, California in April 2018. By 2020, the brand will have sponsored LPGA tour tournaments for three consecutive years.
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The MEDIHEAL Journey
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2020
-2020
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2019
- Ranked as one of Korea's unicorn companies (a company with a valuation over 1 trillion won)
- Sponsored 2019 LPGA MEDIHEAL Championship
- Reached 1.6 billion in sheet mask sales
- Built a second logistics center Hwaseong, Gyeonggi Province
- Signed an advertising deal with BTS
- Became subsponsor of LPGA golfer Lydia Ko
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2018
- Awarded the US$100 million export tower prize
- Established US incorporation
- Reached 1.4 billion in sheet mask sales
- Sponsored the '2018 LPGA MEDIHEAL Championship', becoming the first-ever Korean
- cosmetics brand to sponsor the LPGA
- Began selling at Selfridges in England
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2017
- Built and opened the brand-new
MEDIHEAL R&D center at L&P Cosmetic
- Awarded the consumer-selected 2017 Star Brand for the second year in a row
- Reached 1 billion in sheet mask sales
- Collaboration with BTS
- Established a branch office in Japan
- Created the MEDIHEAL golf team
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2016
- Awarded US$20 million export tower prize
- Awarded Korea’s presidential medal for Job Creation
- Voted ‘Korean Brand of the Year’ by Chinese consumers
- Established MEDIHEAL foundation and donated 12 billion won to Korea University
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2015
- Started selling at in-flight duty free (China Eastern, Southern Airlines, Air China, Hainan Airlines) and launched at Eastern China CJ Home Shopping
- Established incorporation in Shanghai, China
- Ranked as the top-selling sheet mask at Korean drug store OliveYoung (Q1 & Q2)
- Collaborated with Line Friends
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2014
- Awarded the US$3 million export tower prize and Korea’s presidential Industrial Service Medal
- Began selling at duty-free outlets in China, Singapore, and Japan
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2013
- Began selling at Costco in Korea
- Began exporting to the US, Taiwan, Malaysia, Singapore, Australia and Canada
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2012
- Established the L&P Design Lab
(Authorized by KIET)
- Launched MEDIHEAL
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2010
- 2 STEP Sheet mask was registered as utility model for the first time in the world
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2009
- Established L&P Cosmetic Inc.
- Began selling at Korean drug store OliveYoung and other pharmacies
- Began exporting to China and Hongkong
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1969
Established Wangsang Chemicals & launched ABOM, a men’s hair care and cosmetic brand
Mediheal on the press
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17 Best Acne Products Under $75
Best Sheet Mask (aka Lindsay’s Pick): Mediheal Sheet Masks One key element I never realized would really help with my acne was hydration! In the past, I would try a hundred different acids to tame my acne but never spent much time applying products that calmed my skin and helped the overall texture. I've been using this sheet mask for years, and whenever I run low on them, I nervously order more. They’re incredible because they’re affordable; a pack includes five masks for $10, has niacinamide and aquaxyl, which according to Dobos “helps boost skin's natural hydration reservoirs.” It’s hard to find a sheet mask that really hydrates the skin and that is also affordable enough to use over time so that you actually see results. That’s precisely why I fell in love with this sheet mask--even when I'm having bad breakouts I'll put one of these on while watching something on Netflix, and the swelling of pimples will go down, as well as leaving my skin with a glass-like glow and softer texture!
[ https://www.teenvogue.com/gallery/17-best-acne-products-teen-vogue-acne-awards-2020 ]Read more
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These Self-Love Gifts Are Exactly What You Need Right Now
Mediheal Sheet Mask Heroes. Get the skin-care lover in your life a curated pack of six bestselling facemasks formulated to hydrate, brighten, soothe, revitalize, nourish and purify skin in need of a pick me up.
[ https://www.refinery29.com/en-us/best-self-care-gifts#slide-14 ]Read more
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43 Creative Holiday Gift Ideas for Your Best Friend
If they're still not over canceling that big, meticulously planned-out trip this year, the Soko Glam Staycation Essentials Set will help ease that pain — or at the very least, help your friend glow up at home. The 14-piece set contains $82 worth of products, including a full-size Acwell UV Cut SPF 50+ Waterproof Sun Cream, Mediheal N.M.F. Intensive Hydrating Sheet Mask, and tons of deluxe samples from popular brands like Neogen, Saturday Skin, and Some By Mi. It's an accessible, non-intimidating set for any skin type or level of skin-care expertise, and we have a feeling some products are going to become new staples in their routines.
[ https://www.allure.com/gallery/best-friend-gift-ideas ]Read more
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13 Korean Beauty Products We Love, From Masks to Lip Balms
2020 has been a year focused on improving myself, which involves time and dedication to self-care. And when I think of self-care, images of beautifully packaged products, tropical scented creams, and gold face masks automatically come to mind. Serums, cleansers, lip balms—you name it, I’m obsessed with anything that will make my skin feel luxurious—especially during or after travel—and, in turn, make me feel great inside and out. So naturally, Korean beauty products are what I defer to when looking for new skincare treatments. Known for an emphasis on achieving glowy, glass-like skin, K-beauty first went mainstream with its 10-step routine which involved layering serums and lotions. If that sounds overwhelming, though, you can incorporate bits and pieces into your own morning and nighttime routine and still see results. Below, some of the best Korean beauty products to spruce up your skincare routine—and to stash away in your Dopp kit on your next trip. Mediheal Tea Tree Blemish Control Sheet Masks One of my favorite indulgences at the airport is fast food, but after feasting, I immediately regret it and think about what’s to come (a wretched pimple). Thankfully, Mediheal created these amazing blemish control sheets, which have also won a spot on the Soko-Glam Best of Beauty 2020 awards list. They are made from a mixture of tea tree oil, willow bark, rosemary, and chamomile which all help to target acne and prevent new spots from forming. One pack comes with five sheets, and they are all single-use.
[ https://www.cntraveler.com/gallery/best-korean-beauty-products-for-travelers ]Read more
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16 Beauty Gifts From Soko Glam That Your Skin Will Appreciate
Mediheal x BTS Hydration Care Special Set BTS fans need the Mediheal x BTS Hydration Care Special Set ($21). Mediheal Collagen Essential Lifting & Firming Sheet Mask Set The Mediheal Collagen Essential Lifting & Firming Sheet Mask Set ($10) pairs well with a facial roller. Staycation Essentials Set Plan a spa day with the Staycation Essentials Set ($40). Featuring the N.M.F Intensive Hydrating Mask.
[ https://www.popsugar.com/beauty/best-beauty-gifts-from-soko-glam-47916848 ]Read more
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Ingredient Breakdown: Charcoal
Science shows that a beauty routine that incorporates several high-powered ingredients is the best way to combat signs of aging, skin damage, and all those other fun things we deal with on a daily basis. How do you know which beauty ingredients are right for you? Enter Ingredient Breakdown to help pull back the curtain. This week, we're explaining the ever-topical wonders of activated charcoal. The ingredient: Charcoal Also known as: Activated charcoal Quick take: A carbon-based natural ingredient that is found as an active ingredient in a number of skincare, haircare, and body care products to detox and cleanse. Claims to fame: Primarily known for its ability to act like a gigantic magnet and remove impurities and pollution, charcoal is a stellar ingredient to add into your beauty routine. When charcoal is "activated," it actually increases it surface area, allowing it virtually become a porous sponge that draws out excess gunk from hair, skin, and yes, even teeth. You primarily will find charcoal as an ingredient in skincare products because it's excellent at clearing out blackheads and ridding skin of excess oil. Where to find it: Mediheal Charcoal Bubble Cleansing Pads ($11.99) These exfoliating pads feel like a little luxury with their pre-soaked product pads and finger pockets. A little water activates the charcoal powder for easy exfoliation and deep cleansing.
[ https://www.influenster.com/article/activated-charcoal-beauty-benefits ]Read more
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